The international awareness movement for the early detection of breast cancer, Pink October, was created in the early 1990s, when the symbol of breast cancer prevention — the pink ribbon — was launched by the Susan G Foundation. Komen for the Cure and distributed to participants of the first Race for the Cure, held in New York (USA) and, since then, promoted annually.
The period is celebrated in Brazil and abroad with the aim of sharing information and promoting awareness of breast cancer, in order to contribute to the reduction of incidence and mortality from the disease.
The objective of Pink October 2022 is to disseminate information about breast cancer and strengthen the Ministry of Health's recommendations for prevention, early diagnosis and screening of the disease.
Most cases, when treated properly and in a timely manner, have a good prognosis.
Breast cancer also affects men, but it is rare, representing only 1% of all cases of the disease.
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